[St00k]

I see the compact unibody trucks as completely different than a midsize, body on frame truck like the Taco. so I don't think it would disrupt Toyota's market position.

I am guessing that it would just add to Toyota's small truck dominance. I kind of doubt that anyone seriously considering a Tacoma has even thought about a truck like a Maverick or Santa Cruz, but I have been wrong before.

I agree it shouldn't disrupt the position... but it's always a risk. And I'm not sure it's worth taking a risk. The only way I see it make sense is if this truck is CLEARLY not a real truck and no one would ever cross-shop it with a Tacoma.

 

[St00k]

Toyota could sell a lot of smaller trucks... but I'm not sure why it would want to. Why disrupt a segment it owns.

 

[St00k]

Is this the plan that makes the Tundra? If so... why wouldn't it just be ramping Tundra production?